Direct to consumer is a trend that has grown hugely, offering multiple benefits for those brands and manufacturers that are looking to extend their customer reach beyond their traditional wholesale and retail outlets.
As well as potentially cutting costs, it allows these businesses to build a more direct relationship with their customers through an online presence which not only allows them to directly connect with customers but also lets them learn more about their individual buying habits and spend.
In this white paper, produced in association with our partner SnapFulfil, we look at what the move to direct to consumer (D2C) selling means for the distribution centre and logistics side of a business and why the change is happening.
Included in this whitepaper:
- Case studies from top retailers such as; Vax, Vision Direct and Radley on why selling direct to the consumer is crucial and their most powerful tool in brand awareness and control
- The move to direct selling and what the shift means for brands and manufacturers
- How intralogistics needs to be carefully managed in the D2C model
- Understanding the importance of materials handling at a more granular level
- How the growing importance of ASRS systems improve efficiencies