The back to school peak is over as summer holidays turn into morning dashes to get to the school gates on time. Parents wonder whether the courier will arrive while they’re on the school run or can they get to a pick up point before work or will collection of the latest purchase from the internet have to wait until the way home? And what about groceries; does the usual 1-hour delivery time slot fit in with this year’s extra-curricular activities?
For retailers, the next peak is already planned to perfection and Black Friday and Christmas are almost upon us. As Adrian Harris, Director of Multi-channel Logistics at Marks & Spencer explains, when it comes to planning for peak, it’s a “full-year process”. Basket configurations alter during peak trading as well, as customer purchasing behaviour changes. This impacts on how the warehouses are configured, so his logistics team works closely with M&S’s commercial teams.