Using apps to unlock higher average order value and boost customer lifetime value

Please note that this event is in the past.

Join App Annie and Just Eat for an in-depth discussion uncovering how mobile holds the key to unlocking higher AOV, fewer abandoned carts and a boost to LTV in today’s changing retail landscape.

With m-commerce set to be worth a whopping $6 trillion by 2021, the opportunity for retailers to drive sales and build stronger brand loyalty through mobile is huge. However, it is generally the online-first players and new mobile-first companies who have been fastest to capitalise on this. What can traditional retailers learn from the early winners in mobile and how can this be applied successfully in an environment of increasing choice, accessibility and innovation across all retail channels?

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This webinar will provide strategic, actionable learnings around how brands should leverage the mobile channel to reap the biggest rewards, while offering practical advice to capitalize on the best app marketing opportunities.

Key Takeaways:

  • Who’s doing it right: what Bricks and Clicks can learn from digital-first apps
  • Get ahead: how to leverage holiday season and seasonality trends
  • The most important metrics in understanding customer engagement
  • Best Practices for App Store Marketing

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Paul Barnes
Northern Europe Territory Director
App Annie

Paul Barnes has been at the forefront of innovation in the customer experience sector since 2000, and continues to engage with business leaders in all verticals from retail and banking to insurance and tourism. As Territory Director Northern Europe and Middle East, Paul is dedicated to helping companies to succeed in their mobile strategy.


Andrea Mestriner
Head of Analytics and Data Visualisation
Just Eat

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