Clearly eCommerce shows no signs of slowing down as more and more merchants move online and focus on building a connected omnichannel experience for their customers. But what does the future of fashion eCommerce look like and, more importantly, what should retailers be doing to stay ahead of the competition?
As customers’ motivations and eCommerce expectations evolve, brands need to be ready to deliver what is expected of them online. Join eCommerce experts Juliette Aiken and Ali Wood as they discuss their predictions for fashion eCommerce trends and innovations in 2018, as well as the top 3 challenges and how to overcome them including high returns and low conversions. They will also take a look back at the state of fashion eCommerce over the past 12 months and feature case studies on the strategies of retailers such as Henri Lloyd, House of Fraser, Alexandra, Celtic & Co and a plus size retailer.
What you will learn:
- Highs and lows of fashion eCommerce from the past 12 months
- Predictions for trends and innovation for fashion eCommerce in 2018
- Top 3 eCommerce challenges and how to overcome them
- An insight into the online strategies of top retailers
Juliette is the Product Marketing Manager at Rakuten Fits Me. Working closely alongside product and marketing teams she is responsible for delivering a cohesive product marketing strategy across the business. Juliette joined Rakuten Fits Me 1,5 year ago from online retailer NET-A-PORTER.COM where she oversaw all site campaigns and implemented the on-site personalisation strategy. As such, she brings a wealth of eCommerce knowledge to the business and is impassioned by the prospect of developing more intelligent shopper experiences online.
Creating Partnerships & Alliances in eCommerce
Alexandra has over 10 years of experience working within the eCommerce industry. She has built strategic partnerships for a range of companies including small start-ups and large corporates. Her understanding of the value that companies can bring to each other enables proactive partnerships and drives a strong ecosystem for Rakuten Fits Me. With knowledge of online payments, mobile technology and eCommerce, she is passionate about bringing solutions to online retailers that enable them to provide a better service to their customers, improve conversion rates and lead their brand in future eCommerce technology.