Editorial: Why the ASA Amazon ruling shows it’s more important than ever to be crystal clear over delivery promises

Undoubtedly the most interesting story of the week when it comes to delivery has to be the Advertising Standards Authority taking Amazon to task over its one-day delivery pledge for Prime customers. In a story that broke long before the official ASA ruling was published today, the body took Amazon (more…)

Editorial: How tying your customers in via delivery subscription is proving increasingly popular

The subscription market is one that is proving increasingly attractive for retailers and consumers alike and in the delivery space offers huge benefits. Whether it’s delivery subscriptions that increase loyalty and frequency of visit – or subscription boxes that often persuade shoppers to then trade up to bigger purchases – (more…)