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Shipping costs biggest growth risk, survey finds

Small UK brands selling online have warned that rising shipping costs, currently surging due to fuel surcharges and inflation, pose the biggest risk to growth this year.

Fulfilment firm ShipBob, alongside research partner CensusWide, surveyed more than 750 founders of UK brands selling consumer goods online. When asked to rank the challenges that posed the biggest risk to their business growth over the next 12 months, nearly half (48%) said rising shipping costs was the most significant factor, while 42% said reduced consumer spending. While, 36% said post-Brexit red tape on EU shipments posed a key risk.

ShipBob’s analysis also revealed that Britain’s ecommerce companies have seen the cost of shipping a shoebox-sized parcel to America rise by nearly a third since May 2021, from £15.73 to £20.56. ShipBob added the combination of currency fluctuations, international fuel surcharges and inflation rates was behind this hike.

Furthermore, the software provider said the rise poses a significant challenge to UK brands’ ambitions to expand into the world’s largest consumer market. ShipBob’s research revealed that North America is the second biggest export market for growing UK brands, with a quarter (25%) of UK ecommerce firms currently exporting to North America and 59% selling in Europe. With 23% of founders reporting that they would be prioritising the North American market over the next 12 months.

Despite concerns, ShipBob’s findings also highlighted some optimism among British ecommerce companies and the economic potential for the UK if these brands continue to grow. Some 92% of respondents expect their revenues to grow within the coming year and more than half (54%) predict revenue growth of at least 15%. Moreover, the majority (51%) plan to hire at least three new employees over the next 12 months.

Enda Breslin, ShipBob EMEA GM, said: “Ecommerce entrepreneurism is booming in the UK but turbulence in the shipping sector is posing a significant threat to this latest generation of online brands. Tomorrow’s ecommerce brand unicorns will be the ones that get international sales correct today and we always advise founders to think globally from the start, but external factors like currency fluctuations and fuel surcharges are currently making this more difficult than usual.

“Small brands should still look to expand ambitiously but should pay extra care to do so in a resilient way, making use of the sophisticated ecosystem of ecommerce partners to punch above their weight in the multi trillion-dollar global shipping industry.”

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