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Iceland launches Uber Eats delivery in Northern Ireland

Supermarket Iceland is expanding its partnership with Uber Eats to Northern Ireland. Following a successful trial covering six stores, the rapid delivery service will be extended to a further 22. 

Some 3,800 products will be available on the Uber Eats app, with orders picked by Iceland staff before being delivered in around 30 minutes by courier. 

This rapid delivery option will be offered alongside Iceland’s scheduled delivery service. “We are encouraged by the appetite for this type of service in Northern Ireland,” said Ron Metcalfe, Iceland Ireland MD.

“The Uber Eats rollout across the region reflects our belief that rapid grocery delivery for busy lives and households will continue to evolve and further cement our position within the sector.

“This high street to doorstep service enhances our offering and makes shopping hassle-free via the Uber Eats App.”

The introduction of the service in Northern Irelands comes after the expansion of Iceland’s Uber Eat partnership to 200 stores across England, Scotland and Wales – 100 of which are in London where the partnership began. 

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