Peer-to-peer second-hand shopping platform Vinted is set to launch a dedicated shipping brand Vinted Go, to deliver a range of new shipping services to its marketplace members and other businesses.
This is a major change for the marketplace and is part of a wider reshaping the Vinted Group structure to support their aims and growth strategy. The company have 65 million members across 16 markets in Europe and North America, with more than 300 million second-hand items listed on the Vinted Marketplace.
Vinted Go, which will enable more convenient and more affordable delivery options for Vinted Marketplace and other businesses, with a focus on PUDO (pick-up, drop-off) as a more carbon-efficient delivery option than to-home. Longer term, its ambition is to implement further solutions to reduce the negative impact of parcel delivery on the environment.
Shipping has long been a core part of the Vinted proposition, and its ever-growing network today consists of 43 shipping carriers and 220,000 PUDO points across Europe. This means members can send and receive secondhand items from one another affordably, conveniently and in some cases, due to the focus on PUDO, with a lower carbon impact than to-home delivery.
Furthermore, Vinted Go is launching with two new services, this month it will begin rolling out a selection of own-branded lockers in the Paris area. This service will mean Vinted members in Paris can choose Vinted Go as a delivery option for their purchases, which will be transported between the PUDOs in electric vehicles.
At the same time, Vinted Go is developing a new digital shipping platform which will bring together and optimise third party carrier infrastructure for any business. The platform will be launched in the next month.
Vytautas Atkočaitis, vice president, Vinted Go, said: “Cross border shipping infrastructure in Europe is highly fragmented and lacks the affordability, convenience and connectivity that is key to enable international ecommerce.
“Our team has worked incredibly hard over the years to combine a multi-market network of delivery partners, resulting in a wide choice of well-priced delivery options for Vinted members. This has become a pivotal part of our offer to members and has helped us encourage the uptake of secondhand on Vinted platform. Now, by creating a separate business to focus more specifically on shipping, we can strengthen and expand our offering at the same time as developing and testing different solutions to ultimately create a better shipping experience.”