First impressions are tricky to shake off once they’ve been formed, so it really pays off to get it right – even more so when it’s your business. For the vast majority of ecommerce despatch operations, the first time your customer meets your business in a physical sense is receiving their order, resulting in your packaging choices causing an instant reaction and opinion being created.
Your packaging is so much more than “just a cardboard box” or a “means of getting goods from A to B”, it’s a key part in your customer journey and it’s crucial to treat it as one. And if you get it right, you’ll soon see that your packaging is an invaluable business tool which works wonders for you, as well as wowing your customers with what’s on the outside as well as the inside of their parcels.
Reimagine An Old Classic
Just about any and every type of packaging that exists can be customised, so it’s time to reimagine the old packaging classics as there’s no excuse to be plain anymore. Padded envelopes have been a staple in despatch operations for years now, but there’s so many new ways in which they can be customised so that ecommerce businesses keep getting the benefits they know and love, and their packaging can still deliver without compromising on their values too. Printing personal branding elements on your padded envelopes is a must, but you can go one further too.
It’s no secret that the vast majority of padded envelopes in circulation and on the market have a plastic bubble wrap lining. What is too much of a secret however, is that both the paper outer and the plastic bubble wrap lining are individually recyclable. So when you’re contemplating your printing options for these bags, be sure to include a graphic like this one to show your customers how to best dispose of your packaging.
Customising your padded envelopes doesn’t just start and stop with printing though as you can also customise the material of the packaging itself. For those who want to go plastic free but love the protection elements of a padded envelope, you can choose fully paper padded envelopes, and still customise them with your branding – who said you had to choose eco-friendly or stylish?
Think Inside The Box
One concern that many have around printed packaging is giving away what’s in the package which may encourage in-transit theft, particularly if you’re a well-known brand selling high-value items. The unboxing experience is all still part of the buying journey though, and even more important when it’s a luxury item and you want to give the luxury feeling, so don’t let your packaging let your business or your customer down. A smart way to include your branding in an unobvious way is by customising the inside your packaging. Think *inside* the box.
There’s a definite increase in the number of photos and videos posted on social media of packages arriving and being unboxed, and you’re even more likely to be shared by your customers if your packaging is doing a great job of presenting your products. The more thought you put into your packaging design, the more benefit you’ll see – it can make you memorable with your customers, and if they do decide to share a photo of it on their social media, it’s free marketing for you.
Roll With It
With custom packaging and printing, the more you order the better value it becomes, and for some businesses it’s simply not feasible to order in large quantities – but this doesn’t mean bespoke packaging is out of reach entirely.
Custom packing tape is a great way to add your branding to your packing boxes, without needing to meet minimum order quantities for branding your packing boxes. Use it to add instructions to couriers, a message or your customers, or your logo for increased brand awareness. And even more importantly, you can choose paper tape to customise, so you know that you’re not damaging the recyclability of your boxes by sticking plastic tape to them.
Wrapping It Up
Your packaging plays a key part in your business and getting it right can really pay off. There are so many different ways you can personalise your packaging, and there’s solutions out there which prove it doesn’t have to be for big businesses only.
From top tips and guides to sustainable packaging solutions, custom packaging design and creation, supply chain audits, and BCorp certification help – our team of experts are on hand to help you every step of the way. Get in touch with us and we’ll do everything we can to answer your questions.