Two-thirds of UK consumers believe the Government should crackdown on online delivery CO2 emissions and force online retailers to invest in more sustainable options, according to a new survey.
7 out of ten said they were supportive of a Trustmark that would show whether an online retailer was trying to reduce or compensate on emissions or calculate the emissions per parcel.
The study, by Sendcloud, also found that 62% would opt for alternatives to home delivery if a retailer provided emissions information at checkout, such as choosing to pick up from a collection point.
Retailers could add sustainable options alongside existing delivery options, suggested Sendcloud.
But the study also suggests that 8 out of 10 consumers would pay more for green delivery options, with 46% open to paying £1 or more on every parcel ordered.
“Consumers want more sustainable delivery options, but they also want to see the full effects of their purchases on the environment,” said Rob van den Heuvel, CEO and co-founder at Sendcloud. “Even though governmental action can help to accelerate the greenification of deliveries, there is still a lot that retailers and consumers can do themselves. ”
“Providing information about CO2 emissions and/or pre-ticking the most sustainable choice as the default encourages consumers to choose the most sustainable delivery option at checkout. Even something as simple as a sustainability icon or compensating emissions by planting trees can go a long way in persuading consumers to go green.”Image credits: