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DPD partners with ASOS for collection of pre-loved clothing for charity   

DPD has partnered with ASOS to collect pre-loved clothing donations from ASOS customers’ doorsteps to deliver to charities free of charge.

The new ReLove service, which launched today, means that customers expecting a DPD delivery can use the YourDPD app to select the option to donate to one of five charities. They include Scope, Marie Curie, British Heart Foundation, British Red Cross or The Children’s Society.

Their unwanted clothes, which customers will be encouraged to parcel in reused DPD or ASOS packaging, will then be collected by the driver when they make their ASOS delivery. The driver will check the packaging and take it back to the depot, where DPD will label it and deliver it to the selected charity, who can then sell it to raise money for their cause.

Patrik Silén, chief strategy officer at ASOS said: “Our focus has always been on providing our customers with an outstanding retail experience, and a key element of that is giving them opportunities to shop with us more responsibly. We know that our customers are very active in donating their pre-loved clothing and that they see it as a great way of keeping products in use and out of landfill, so partnering with DPD on the ReLove initiative is a natural fit for us.”

Olly Craughan, DPD’s head of CSR, said: “DPD leads the way on sustainability in the delivery space and I’m incredibly proud of the team for getting behind initiatives like this. We are continuing to invest in the decarbonisation of our fleet, but the challenge is about much more than just buying electric vehicles. We want to go a lot further. It is about pushing ourselves to look at every aspect of our operation to find the green alternative and the smarter way of doing things.

Image credits:
  • DPD