Electrical and appliances retailer AO is consolidating its various IT tools in Microsoft’s business cloud, allowing it to seamlessly manage the entire customer journey.
The company will now use Dynamics 365 to consolidate its supply chain, finance and commerce systems, providing a single view of customers, vendors and products.
AO will also use the technology to manage its burgeoning presence in physical retail, including its retail areas in five Tesco supermarkets.
Carl Philips, IT Director at AO.com, said: “Embedding Dynamics 365 in our business will help AO.com create economies of scale as we grow, giving our teams a ‘single source of truth’ that they can use to make informed decisions.
“We will also be able to give customers an easy and professional retail journey, from identifying the product to purchasing it.
“Dynamics is providing a solid digital foundation for future growth at AO.com.”
Microsoft’s cloud solutions are also used by jewellery retailer Pandora.