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Salesforce invests in Bringg as latter sees 113% rise in grocery deliveries during pandemic

Salesforce and other investors have increased their investment in Bringg as the delivery management platform reported a dramatic surge in business during the coronavirus pandemic.

The funding round of $30 million, which brings the company’s total funding to over $83 million, also included Viola Growth, OG Tech Ventures, Next47 and GLP.

Bringg will use the funding to expand its workforce, invest in its solutions and expand its enterprise and SMB platform.

Bringg offers an orchestration platform for deliveries, allowing clients to consolidate different sources of data and use them to automate deliveries. Clients include Walmart, Panera Bread and Arcos Dorados, the latter of which is McDonald’s largest global franchisee.

The additional cash comes at a time when Bringg is reporting considerable growth, with deliveries rising 77% over the first week of April. Grocery had seen an 80% growth in deliveries over the last 30 days compared to the previous period, rising to 113% in the last seven days.

Retail overall had seen an 8% growth in online orders over the last seven days.

The company’s CEO Guy Bloch said that “while Corona has had some negative effects on the market, it has accelerated the delivery economy in numbers that were not expected for a few more years to come.”

European delivery start-ups are seeing a flood of funding during the pandemic. In Sweden, Instabox and Ingrid, which both focus on ecommerce, have both announced new funding rounds this week.