Morrisons is hoping to streamline its supply chain by using a new software platform to share operational data with suppliers.
The SKUtrak platform from Atheon Analytics draws on data from electronic point of sales and supply chain systems to provide a free-to-access dashboard of different supply chain data. This includes service levels, depot and store stock, store availability and daily forecasts.
This will mean suppliers can quickly view sales and supply chain performance data from the supermarket, allowing them to ensure the right levels of product availability and reduce waste.
Other users of the platform include Carlsberg, Muller and Thatcher’s.
Stuart McCarthy, head of supply chain at Morrisons says: “We are committed to providing our suppliers with the best information possible.
“Our goal is to improve the supply-chain so that we better serve shoppers through excellent availability.”
Guy Cuthbert, CEO at Atheon Analytics says “Morrisons is leading the field by providing their suppliers with intuitive, interactive visual reporting; helping suppliers make complex decisions with confidence.
“When suppliers understand what happened yesterday, in the context of recent trading performance, they can take appropriate action today to prevent problems tomorrow. Morrisons suppliers, will be in a much better position to identify issues, understand opportunities and take appropriate action”.