Co-op is expanding its online offering through the addition of same-day delivery across many major cities in the UK.
Throughout 2020 the convenience retailer will make same-day grocery delivery available across 100 towns and cities from 650 stores across the country.
The service will reach Brighton, Bournemouth and Southampton in January. The service is currently available in London and Manchester.
Jo Whitfield, CEO Co-op Food, said the expansion would allow the company to meet the “growing appetite for fast home deliveries”.
“At Co-op, we make it easier to get products when you need them and we stay close to our customers changing requirements,” she said.
In an InternetRetailing webinar in 2018, Co-op’s head of digital Chris Conway said that the retailer’s efforts to sell online would take a different form to that of rivals. This was borne out in its collaborations with delivery app companies such as Deliveroo and Starship Technologies.
It launched its own online portal in March last year. The service offers delivery within two hours, addressing Co-op customers’ habit of “top-up” shops of a few items.
There is a standard £5 delivery charge and £15 minimum spend, with product prices the same as in store. There is also a free click and collect service.