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Superdry offers portal to manage peak returns

Superdry has chosen tech company ZigZag Global to help it manage returns volumes during peak period.

ZigZag’s online portal allows customers to select from a range of returns options, including drop-off locations. The company has also recently added paperless returns in the UK. The company claims its returns solution reduces returns costs by 57%.

The announcement comes as Superdry offers an extended returns period for Christmas shopping, running from mid-October to 31 January.

Gordon Knox, business transformation and logistics director of Superdry, commented: “We are always exploring new ways to incorporate solutions that both boost the customer experience and help deliver our sustainability initiatives.

“ZigZag’s returns solution will allow Superdry to reduce the costs and waste associated with returns whilst providing our customers with an easy-to-use method of returning from anywhere in the world.”

Al Gerrie, CEO of ZigZag Global commented: “We are delighted to welcome Superdry onto the ZigZag platform, and to help deliver a best-in-class returns experience to their customers. I have been very impressed by the team at Superdry and their enthusiasm to try new technology.

“We have some very exciting software developments in the pipeline and Superdry will be first to market with some of the exciting new innovations we have been working on.”

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