A recent Cygnia webinar, titled “Helping your business grow with better logistics”, looked at lessons from businesses such as FeelUnique.
Hosted by eDelivery in association with Cygnia Logistics, the webinar focused on the role logistics can play in a growing retail business and offered practical lessons for going forward.
It featured two speakers: Scott Merrick, chief information officer, and Simon Clifford, sales director, at Cygnia Logistics.
The key lesson was that logistics is not just an important part of retailer activities in its own right but something that has to be woven into the overall strategy.
The webinar focused on how beauty brands Feelunique and Revolution Beauty have factored logistics into their global growth strategies in the highly competitive world of fast beauty.
It covered how fulfilment meets the increasing demand for personalisation from bespoke product selection through to specialist printing and handwritten labels, looking at how personalisation specialists Moonpig and My First Years have worked with their logistics provider to scale rapidly in a demanding customer landscape.