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Lingerie giant looks to double sales in 5 years with inventory management tool

Hunkemoller inventory management

Netherlands-based lingerie brand Hunkemöller is aiming to double its sales over five years through a new inventory management tool.

The Columbus Consulting solution will allow the retailer to accurately allocate stock to the right stores as it seeks to grow from 920 stores across 20 countries to 1300.

The solution means Hunkemöller can tailor assortments to particular countries to ensure products are sent to where demand is highest, as 30% of its products need to be in stock at all times. The retailer can adjust stock levels per store at the product and attribute level and can automate many processes.

In the future the partnership will expand to using data to improve forecasting for purchasing.

Nick Bailey, global merchandising, planning and distribution director, Hunkemöller, said: “By working with Columbus Consulting, we were able to identify and implement an allocation and replenishment partner technology to further improve our omnichannel capabilities.

“The expertise of the Columbus Consulting team is unmatched – any software delivery has bumps along the way, but the team helped us to make timely and informed decisions to keep the project moving. The partnership throughout this process has been hugely beneficial.”

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