eBay is launching its own fulfilment service as it looks to offer a cost-effective alternative to Amazon.
Managed Delivery, launching in the US, will allow sellers to store inventory closer to buyers in warehouses located across the country.
The marketplace will provide the technology platform with third-party logistics providers running the fulfilment.
The service will provide fulfilment not only to eBay sellers but sellers on other platforms. eBay said the service would include tracking and free delivery options.
The company said the deliveries arriving in branded packages would also help it to enhance its brand identity.
Devin Wenig, eBay CEO, said: “A common request we hear from our high-velocity sellers is to help make delivery of high-volume items easy and fast.
“Managed Delivery will be a competitively-priced logistics solution for businesses selling high-volume goods in popular categories like electronics, home and garden, and fashion.
“The implementation of this service will dramatically lessen the shipping burden on sellers, while improving the shopping experience and making unboxing fun for buyers.”