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Blockchain start-ups allow customers to share location, keep address private

Two start-ups are using blockchain to bring privacy to ecommerce deliveries through a new partnership.

Users of ecommerce platform Nuggets platform will no longer need to share delivery addresses with the courier or delivery company, instead sharing their location. This means that couriers can then deliver to where the person is rather than a previously specified place.

Software from partner XYO will then be able to automatically verify that a delivery has taken place and then trigger payment.

Couriers will no longer need to store customer address details, eliminating a potential data risk under GDPR.

Alastair Johnson, CEO and Founder of Nuggets, said: “This new partnership with XYO means we now provide users with a completely private end-to-end purchase and delivery process.

“They don’t need to share any personal information with any third parties at any point. This is the final piece in the puzzle of personal data privacy and security for e-commerce transactions.”

Arie Trouw, CEO of XYO, said: “For too long, consumers have been forced to share personal data with companies at risk of data breach. Our partnership with Nuggets helps make that unnecessary and keeps customer data where it should be: in the hands of the customer.”

Launched in May 2018, Nuggets is an ecommerce payments platform which stores personal and payment data securely in a blockchain. The user can then buy tokens on the system and use them to purchase goods from participating merchants.

XY, founded in 2012, is a network of wirelessly connected devices which share information in order to create a decentralised location network.

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