A new partnership between Dutch grocer Albert Heijn and Deliveroo will see them delivering hot meals in Amsterdam’s city centre.
The service, called Allerhande Kookt, will allow customers to receive meals from the grocer’s online recipe database within half an hour. The meals will be cooked by a team of chefs in Amsterdam West.
Delivery app Thuisbezorgd.nl will also take part in the project. The company has previously worked with Albert Heijn to deliver convenience products. Using electric bikes, the riders collect products from one of two AH to go stores in the city, with the trial running for two months before being evaluated.
Marit van Egmond, EVP of Commerce at Albert Heijn, said the move would meet an increasing demand amongst customers for home-cooked meals that they didn’t have to cook themselves.
“This is exactly what we are offering with our new service called ‘Allerhande Kookt’: the dishes that you would normally cook yourself, we can now make for you and you will get them nice and warm on the dinner table within half an hour.”
Deliveroo also worked with the Co-op on a delivery trial in the UK city Manchester. The trial took place at five stores in the Greater Manchester area to test consumer demand for a home delivery service.