CollectPlus CEO on being a retailer ingredient, Yodel’s reputation and being “boringly consistent”

“Boringly consistent” is the phrase that Neil Ashworth, the CEO of CollectPlus and chief commercial officer of Yodel, uses when summarising how he wants customers to perceive his business. The internal catchphrase isn’t the most inspiring, admits Ashworth, but in its substance over style approach it strikes close to the heart … Continue reading CollectPlus CEO on being a retailer ingredient, Yodel’s reputation and being “boringly consistent”