Delivery is once again the star of Argos’ Christmas ad campaign, which launched on ITV last night.
In this year’s campaign a mischievous ‘fool’ determined to ruin Christmas causes chaos for anxious families trying to finish their Christmas preparations.
However they are saved by an Argos Fast Track delivery driver who comes to the rescue by giving the pesky creature a swift boot into his van. The creature lands amongst others who have also been thwarted in their quest to ruin Christmas
The 90 second ad says that with its range of delivery options Argos is there for everyone’s shopping needs, helping to fool-proof Christmas.
The company ran a similar ad with delivery at the heart last year, showcasing the company’s Argos Fast Track commitment.
Of this year’s campaign Gary Kibble, marketing director at Argos, said: “Families across the UK work really hard to make their Christmas special, so when something doesn’t go to plan it feels as though there’s a mischievous force working against them. We created the fool as the cheeky embodiment of this frustration and the ad brings to life the tiny annoyances that can cause unnecessary festive chaos.
“Luckily for Brits faced with the fool, we have more than 1,000 stores and pick-up points and almost 1,000 delivery vans on the road so customers can get Christmas orders the same day whether they Click & Collect or get Fast Track delivery,” he says.
Argos expects to deal with around 19 million orders in stores over Christmas.
Image credit: Argos