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Amazon launches try before you buy service Prime Wardrobe in the UK

Amazon Fashion has launched Prime Wardrobe in the UK, its try before you buy service which allows Prime customers to have fashion items delivered free of charge, try them on and only pay when they have decided what they want to keep.

Customers can select from three to eight items for free delivery and with no upfront charge. Once they have received their order they have a week to decide what they want to keep and can return the rest for free using a resealable bag and prepaid label.

The service was launched in the US in June.

“Whether you want to try out some new wardrobe staples, the latest seasonal trends, or need new clothes for the family with the option to try multiple sizes, colours, and styles – Prime Wardrobe makes shopping at Amazon easier than ever,” said Susan Saideman, vice president of Amazon Fashion Europe.

“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost,” said Xavier Garambois, vice president of Amazon EU Retail.

Fashion brands available from the new Prime Wardrobe service include Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, New Look, Aldo, Puma, Ted Baker, New Balance, LK Bennett, Vans, Pepe Jeans, French Connection as well as Amazon’s private label fashion brands.

Image credit: Amazon Fashion

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