Returns technology platform ReBound has announced a multimillion pound investment from Business Growth Fund, as well as expansion into Asia to help Western ecommerce brands better serve the returns needs of customers in the region.
The company wouldn’t reveal the exact sum invested but will use the cash to help grow its UK and international customer base and develop its data analytics platform to help retailers better identify trends in customer behaviour.
ReBound originally focused on retailers in the clothing retail market but is now targeting expansion into homeware, technology and furniture.
ReBound has also announced the opening of a Hong Kong office, providing a crucial foothold in a region increasingly of interest to Western brands.
The business has also strengthened its senior management team to help support the growth strategy. Following an introduction by BGF, Bill Joss has been appointed as its new chair whilst Caroline Green, formerly of Prolabs and a non-executive on the board of the British Business Bank PLC, joins the business as CFO.
Graham Best, CEO, ReBound Returns said: “With a foothold in Asia, we’re now best placed to help Western businesses attract and retain high-spend Chinese customers who are eager to shop internationally but are often put off by an expensive and inefficient delivery and returns experience.”
Image credit: ReBound Returns