Hermes is rebranding its vehicle fleet for the first time since 2010, introducing a new strapline and focus on the consumer.
The redesign follows the company’s move from a traditional B2B business to a more consumer-led organisation. Rather than its previous tag of ‘Delivery made easy’ the company is launching a new strapline of ‘The parcel people’ and will include the words ‘send, receive and return parcels’ on the vehicles. The rear side focuses on Hermes’ ParcelShop service and the company’s new pay and print in-store labelling offering.
Phase one of the implementation will see the new livery applied across 292 vehicles/trailers nationwide.
Matthew Hanson, head of marketing and product, was responsible for the project. He said the company wanted to be clearer to its audience about what it did. “We wanted the new livery to reflect a change of focus for Hermes from purely B2B towards the end consumer and to clarify our range of services for them, as our research showed that our brand awareness was not aligned with our market share. To do this, we wanted to show the human side of the business and this is reflected in our new strapline – The Parcel People,” he said.
Image credit: Hermes