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UPS launches tech company and digital platform for matching warehouse space and services with retailers

UPS has launched a new technology company and digital platform in the US that matches available warehouse space and fulfilment services with retailers. Ware2Go uses online technology to match excess warehouse and fulfilment capacity with merchant demand.

Scott Price, chief transformation and strategy officer at UPS, said: “We’re solving for two major problems: speed to market and efficient warehousing.”


The system recruits and certifies warehouses in strategic locations, establishing a network of vetted fulfillment partners and operates on a cloud-based platform. Merchants can then position products closer to their customers without the need for researching or vetting providers, or making long-term volume and time commitments. The company claims the solution provides merchants with seamless end-to-end order fulfillment – storage, pick/pack fulfillment and shipping – with guaranteed two-day delivery by UPS.


When a warehouse registers with Ware2Go, the platform matches unused capacity and capabilities with merchants. Ware2Go identifies merchants looking for fulfillment services and then on-boards, manages and bills customers so warehouse operators can fill available capacity quickly and easily without sales teams or administrative oversight. Warehouses can expand their customer network with a simplified management platform that provides visibility and invoicing.

Ware2Go was launched in July after an incubation process with BCG Digital Ventures, a corporate investment and incubation firm that owns a minority financial stake. The company is headquartered in Atlanta.

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