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Security of parcels key factor in buying decisions when it comes to delivery

A new report suggests that 39% of customers say that delivery security is a key consideration in their buying decisions and yet 60% of retailers still allow carriers to leave their goods in unsecured locations.

The study of 2,000 UK shoppers and 50 retail leaders showed that almost half (48%) of shoppers said the ability to designate a ‘safe place’ for their online order would improve their delivery experience.  Yet, over half (58%) of retailers’ track deliveries at multiple touchpoints to ensure security in the fulfilment process.  And, only a third (30%) of retailers asked for an alternative delivery location in the event of an unsuccessful initial delivery.

Andrew Hill, sales director at Sorted, said carriers and retailers had to take notice of the results. “Last mile innovation has been evolving at pace in a bid to keep up with shoppers’ demands around quick and convenient delivery. But, in the race for fast, flexible fulfilment, retailers mustn’t forget the fundamental factors around security can make or break a buying decision. With Amazon key making headlines, consumers want new ways to accept or authenticate orders. Indeed, our latest research shows – one in ten (10%) of shoppers want biometrics instead of having to sign for parcels – as well as assurances their order will be left in a secured location,” he said.

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