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Doddle rolls out across Debenhams estate

Debenhams is to roll out its Doddle click and collect service to all of its 165 stores following a successful trial of the service. The rollout will happen over the next few months with most stores live by Spring next year.

The partnership means that customers can collect and return parcels from more than 50 retail partners who work with Doddle. They include ASOS and Wiggle.

The service was initially trialled in 50 stores, during which time more than 150,000 customers collected or returned parcels.

As well as collecting or returning parcels nearly a third (30%) went on to make incremental in-store purchases at Debenhams with an average basket value of £25.  Nearly half (40%) of tracked transactions made by Doddle customers were made by individuals who hadn’t purchased in a Debenhams store previously. Doddle has a similar partnership with Morrisons.

Tim Robinson, Doddle CEOsaid the partnership showed the power of using click and collect for retailers. “The conversion of that footfall into such meaningful sales during the trial period demonstrates the crucial role click and collect services like ours can play during this critical time for the UK high street,” he said.

Ross Clemmow, managing director, retail, food, digital and events at Debenhams, said the company was pleased with the results. “The fact that the partnership has driven six-figure parcel volumes within the first few months of trial provides testimony to the fact that together we’re providing a service UK consumers really value,” he said.

Image credit: Debenhams