After it was acquired by Deutsche Post DHL Group in December 2016 UK Mail is to begin rebranding to DHL Parcel UK. The rollout will see the company name changed to DHL Parcel UK Limited.
It will also see the rebranding of vehicles and over 50 sites as well as the launch of a new website and dedicated social channels. The company’s network is currently completing integration with DHL, enabling DHL Parcel’s international delivery services to be expanded in the UK.
UK Mail CEO Peter Fuller said the rebranding would be phased in gradually during 2018 and the first quarter of 2019. “The rebrand represents the next stage in our alignment with DHL in terms of values and ambition in the parcels market,” he said. “DHL is one of the most recognisable and respected brands in the world. Our people are proud to be a part of it and we will be able to provide our customers with a wider international and domestic product offering to benefit the developing UK delivery market.’’
While the company’s parcel carrying operations will now be DHL branded, the UK Mail brand will continue to exist for mail and packets customers.
Image credit: DHL