Editor's Comment

Editorial: Prime Day success shows how the right promotions will hit the mark with shoppers

With Amazon’s Prime Day results in the company has claimed the most successful promotional event to date, with customers snapping up more than 100 million products from the one million offers that were available for shoppers.

The event was a reminder of just how powerful such promotional events can be – even when they are created rather than being natural, seasonal peaks such as Christmas. They also show once again the importance of proper planning for peak.

At Asda the retailer has revealed it is planning to close its home shopping distribution centre in Enfield. The company says the site isn’t viable any longer due to restrictions at the site.

In a bid to reduce returns and improve the customer experience Currys PC World has launched an augmented reality app for its customers. It will allow them to visualise any of more than 800 products within their homes, which should help to reduce incidences of customers making a purchase that doesn’t fit and having to return goods.

Fashion retailer Reiss meanwhile is the latest retailer to sign up to CollectPlus’ return service, allowing its shoppers to return their products via the third party collection point network.

At UK Mail the company has revealed it is to begin the process of rebranding to DHL Parcel UK, following its acquisition at the end of 2016.

Finally we have news that GLS has launched its FlexDeliveryService to the UK and Parcelforce Worldwide has launched a new online tracking dashboard for retailers.