News

Amazon claims its most successful promotional event ever with this year’s Prime Day

Despite suffering web outages Amazon said it enjoyed a record Prime Day event with more than 100 million products sold.

More than one million promotions were on offer for Prime members and the company claims the event was so successful that sales beat those of Cyber Monday, Black Friday and the previous Prime Day (although this is comparing 36-hour periods).

Bestsellers included Amazon products such as the Fire TV Stick and Echo Dot. The company claims that a record number of Prime members shopped across 17 countries with more new Prime members signing up than ever before.

Prime Day also debuted for the first time ever in Australia, Singapore, the Netherlands and Luxembourg this year. Small and medium-sized businesses selling on Amazon exceeded $1 billion in sales, according to Amazon.

Image credit: Amazon