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DHL Express launches global digital ad campaign

DHL Express has launched a global digital ad campaign “Where Everything Clicks,” aimed at helping retailers grow their international presence by showcasing how DHL can help.

The campaign includes how-to videos, whitepapers and customer and trend videos and will include online marketing channels, including organic and paid search, rich ad placements, programmatic advertising, online PR and influencer marketing.

The campaign has launched initially in the US, UK and South Africa. It will expand to China, Germany, Mexico and other markets in the second phase and globally in the final phase of the campaign.

The company’s services range from market intelligence tools that allow DHL to identify shopping sites that receive traffic from international markets to advising retailers how to optimise their websites for international sales.

“International e-commerce is growing at a remarkable pace, and we want our customers to grab their share of the market – that means adding value to their e-commerce proposition,” said John Pearson, CEO Europe and head of commercial for DHL Express.

“DHL has developed services that both enhance the customer experience and that support web merchants as they access new markets. Our global marketing campaign will showcase those services, from On Demand Delivery with its flexible delivery options for buyers to intelligent website analyses tailored to merchants,” he said.

“’Where Everything Clicks’ reveals purchasing habits of online shoppers, including always important delivery preferences, and shows merchants how to use this information to increase sales,” said Pearson. “We want to educate current customers and to convert potential international web merchants. We’re convinced that cross-border e-commerce has a huge upside that many merchants – B2C and B2B – have not yet tapped,” he said.

The campaign can be seen at https://discover.dhl.com/e-commerce.html

Image credit: DHL Express