Amazon launches 2017 Christmas ad following parcel delivery

Amazon has launched its Christmas 2017 television ad with the journey of a Christmas present being delivered highlighted in the 60-second ad. The campaign broke on November 4 during The X Factor.

The company’s Give Christmas 2017 campaign is based on the Roger Hodgson song Give A Little Bit. It follows the delivery journey of a parcel ordered on a bus through to its arrival into the arms of its delighted recipient – a young girl in a remote part of the world.

The adverts the company is showing this year are made up of a cast of a hundred, including real Amazon associates who work in Amazon fulfilment centres.  The song was re-recorded using talent in the US and UK, and features four London-based choirs: The Rock Choir, The Borough Market Choir, The Islington Choir, and Take Note Blackheath with Roger playing the guitar throughout the song.

It follows the launch of Argos’ ad in the same week where delivery was also made the hero.

Image credit: Amazon


2 comments on “Amazon launches 2017 Christmas ad following parcel delivery

  1. Jill Enders said:

    Hi Liz,
    Give a Little Bit was written by Roger Hodgson when he was 19 before there was a Supertamp. He is one of the two cofounders and writers of Supertramp. This is a Roger Hodgson signature song that is one of my favorites. This is the kind of music that inspires and gives hope to everyone, the true spirit of Christmas giving. More information on this wonderful song and amazing artist is at

  2. Eleanor said:

    “Give a Little Bit” is one of my all-time favorite classics that I can listen to over and over and still get a smile. Roger Hodgson, voice and founder of Supertramp, gave us this treasure along with other band hits to include Dreamer, Take the Long Way Home, The Logical Song, Breakfast in America, and many more. Do not miss seeing him in concert. Incredible about describes it –

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