The latest study into customers expectations around delivery shows that British consumers want their deliveries faster than ever.
The research, conducted by delivery management company Whistl through a survey of more than 1,000 UK adults, showed that nearly a third (32%) of customers are willing to wait 2-3 working days for their deliveries.
However 7% of British consumers want same day delivery and nothing else and 12% want their purchases delivered next day. Surprisingly the study showed that over a quarter of the nation’s shoppers are willing to wait a week to receive their shopping.
Women were shown to have greater patience than men – with a willingness to wait 91 hours on average, compared to 89 hours for men. However the ‘I want it now’ demands of the miliennials was evident in the fact that those under 24 are the most impatient, with only 16% saying they were happy to wait a week for delivery, compared to 38% of over 65s.
In London 10% of customers are looking for same day delivery whilst Belfast and Dublin don’t care about same day delivery at all. Overall Birmingham, closely followed by London and Liverpool, are the most impatient, with the lowest average expected delivery of 3.3 days. The most relaxed city is Nottingham, where they are willing to wait an average of 4.7 days for a delivery.
Melanie Darvall, director of marketing and communications at Whistl, said “With the rise of online shopping we are seeing a greater demand for same and next day delivery to fit in with the lifestyle needs of consumers. This is driving a fundamental change in the speed and flexibility of services from delivery providers and they will have to continue to evolve to satisfy retailers who must respond to their customer’s needs.”
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