In this video speaker Chris Jones explores the options available since the advent of the internet and discuss why multichannel models offer growth potential for B2B wholesalers.
Taking a look at real life examples of what happens to wholesalers who don’t change and embrace the online world, and compare with those who have embraced new multichannel models in B2B. Highlighting the growth potential that going online offers to the B2B wholesaler. This session identifies the different strategies that B2B organisations such as The Co-operative Group, Aldridge Security and Nisbets are adopting to protect and increase turnover in the complex B2B landscape.
What you will learn:
- The market size and opportunity for B2B eCommerce
- The threat and consequences of standing still
- Real life examples of successful B2B online businesses
- Key lessons from B2C (retail) eCommerce
Speaker: Chris Jones, Independent Multichannel Strategy & Implementation Consultant, Redsock Management Ltd.