B2B businesses are beginning to explore the possibilities of digitally enabled business. What will this mean for manufacturers, suppliers, retailers and consumers?
In this video we reveal the key findings from our B2B Research Survey. What will be covered?
While acknowledging that each and every company always faces its own unique set of problems, the report will also look in detail at key concepts that cut across different sectors and markets. As well as B2B and B2C, this will mean considering such concepts as:
B2B2C: the idea that brands maintain contact with consumers through the transaction. This will often involve suppliers partnering with service businesses or solution providers and using digital channels.
B2SME: developing specialist business models such as targeting different sectors, for example, TradePoint or the way Staples tailors its offering differently to small firms buying office supplies and individual consumers.
BfromB: closer integration between suppliers and retailers through the supply chain in arrangements that help both to grow.
As well as offering a strategic oversight of how the B2B and B2C sectors will evolve in conjunction with each other in the years ahead, the seminar will offer insight from companies sharing hard-earned expertise on practical issues:
- How to help consumers who wish to connect more directly with suppliers and manufacturers.
- Approaches to the inevitable tension between cooperation and competition as retailers, wholesalers, brands and manufacturers all chase sales — is it possible to manage relationships here in ways that grow the overall sales pie and benefit different parties?
- How to manage and improve the day-to-day working relationship between suppliers and retailers.
- What can the B2B sector learn from the B2C sector — and vice versa?
- What are the most urgent challenges facing B2B businesses?