While almost every retailer now understands the importance of providing a compelling online experience, fewer of them are extending the benefits of digital into their physical stores. Companies that do so can build the same personalisation and loyalty into the in store experience. However, challenges around staff and prioritisation mean that these benefits are often left unrealised.
This whitepaper, produced in partnership with Microsoft, explores these issues as it reveals the stark missed opportunity – our survey found that only 18 percent of retailers polled were happy with their in store experience. (more…)