The Power of Packaging: a missed opportunity

This eDelivery whitepaper, in partnership with Smurfit Kappa, explores how pace-setting retailers and brands are differentiating themselves and driving customer loyalty through innovative packaging in the ecommerce space.

If you want new ideas, and a better understanding of the challenges and rewards of taking a more strategic approach to your ecommerce packaging, then this whitepaper is a must read.

Ecommerce packaging is at an exciting stage of evolution. It’s about to become a lot more sophisticated, and customers ordering anything from jeans, to saucepans, to the latest smartphone will be more likely to enjoy the ‘wow factor’ when opening a parcel on their kitchen table.

The whitepaper considers the challenges and opportunities, gives practical advice on how to improve and get the best results, and provides detailed case studies highlighting specific wins in delivery packaging design.

It also exposes a worrying latency in the wider ecommerce market in regard to adopting best practice packaging strategies, despite an understanding that doing so would bring commercial benefits and higher levels of customer satisfaction.

The document consists of four sections, with top tips at the end of each section:

  • Supply Chain Operations: Protection, delivery and returns
  • Innovation
  • Brand impact
  • Environmental sustainability

We hope that you find this whitepaper insightful and beneficial to your business.

  • The report is part of eDelivery’s “Vendor’s Voice” series, bringing information from our promotional partners who supply our industry. We are pleased to share their information with you, noting that the copyright and responsibility for the content rest with our promoting partner.

    By completing this download request for the content you are agreeing to share your details with the report sponsor.

    Data Protection

    Your information will be handled in accordance with the UK Data Protection Act 1998. We will use your email and other information to send newsletters and communications regarding your subscription to Internet Retailing. From time to time we may send you emails about our other products which may be of interest, and communications from carefully selected third parties. You can click on the unsubscribe links in these emails at any time to update your preferences. SJP Business Media is registered under the Data Protection Act as St John Patrick Publishers, number Z9194886. If you have any queries you can contact one of our team at

  • This field is for validation purposes and should be left unchanged.