With today’s increasingly competitive retail landscape, it’s more important than ever to gear your operations for growth. Retailers who are willing to innovate, listen to their customers, create memorable experiences and use data to empower their decision making are finding they can thrive. In the past, data, analytics and powerful retail management tools were only accessible to large enterprise retailers through multiple, hard to use and expensive systems.
On November 2nd, Brightpearl’s CEO, Derek O’Carroll, will be joined by Director and Founder of Natural Baby Shower, Clifton Vaughan, to discuss how his fast-growing retail business is now in a position to compete against larger enterprise organizations.
Natural Baby Shower is an award winning retailer, selling a wide range of natural, organic and ethically made baby products. Over the past 10 years they have grown from selling products off their kitchen table, to having 25 members of staff, their own warehouse and boutique store in Surrey. Clifton has driven the business forwards by imparting his tech savvy background into the business, over the past 12 months alone Natural Baby Shower have grown a whopping 132% by streamlining their operations.
Whether you’re a growing a single store or a growing multi-store retailer, today you have the tools, features and functions to ensure you’re running a competitive and growth oriented operation.
In this webinar you will learn:
- How retailers can position themselves for success
- Tips on how to achieve growth and remain personable
- What KPIs to track to ensure profitable growth
- Q&A with Clifton and Derek, bring your challenges and questions
Derek is CEO of Brightpearl, responsible for the overall company strategy and for delivering on Brightpearl’s mission to automate retail. During the 1990’s Derek founded two IT companies. In 1994 he founded Adnet, Ireland’s first online advertising agency building database driven websites and offering SEO services. In 1999 he founded Vordel which became a leading provider of XML security solutions and was sold to Axway in 2012. Derek joined Brightpearl from Symantec where he held leadership positions across their Enterprise, Small Business and Consumer divisions for the past 10 years. Most recently, he served as Senior Vice President of field sales and marketing for Norton, responsible for $1.7bn of revenue globally. During his two-year tenure, he led a highly successful transformation of the go-to-market activities returning North America, EMEA and Asia Pacific to growth, enabling the global transition from traditional CD based software delivery to a cloud-based security service.
Director and Founder
Natural Baby Shower
Having over 18 years experience of IT solutions, Clifton is well versed in Web-Site design and designing bespoke business database solutions. He has specific experience and knowledge in the creation of efficient E-commerce and Content Managed websites powered by FileMaker databases. Clifton also has extensive knowledge of network environments and hosting platforms relating to both databases and websites. Clifton co-owns Natural Baby Shower with his wife you can find out more about the business here.