Beyond ‘In Stock’ – How fulfilment services can deliver the memorable experiences customers expect

Ecommerce and multichannel retail continues to change customer behaviour and with the development of sensory data and the Internet of Things (IoT), the level of personalisation will only develop further – all of which has a significant impact on order fulfilment.  The purpose of this webinar is to explore three main areas to provide retailer differentiation in the marketplace with a forward thinking supply chain approach:

  • A single view of stock – how retailers can use visibility of stock across the whole estate to serve customers better
  • Flexible and bespoke – how retailers can make fulfilment services intrinsic to the customer experience including friction free returns
  • The home as the showroom/the bedroom as the changing room – how retailers can work with changing customer behaviour to drive sales

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By attending this webinar you will benefit from research and peer survey results as we discovered that 90% of respondents saw it as important to improve the fulfilment and delivery experience which suggests that many retailers are looking for ways to improve their service offering and differentiate their brand.

You will also gain insight and takeaways on seven key findings within fulfilment that retailers should consider going forward and use as a catalyst for improving the overall customer experience.

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Jane Smith
Business Development Manager
CML

’With over 26 years’ experience working within the retail logistics industry, Jane works to provide bespoke solutions for some of the UK’s leading high street brands, Jane’s experience of working in retail logistics and freight forwarding, has given her a thorough understanding of the trends shaping the industry and the requirements of retailers today. She has an in-depth knowledge of the industry to ensure that CML are able to provide opportunities that create sustainable growth for the future, and establish CML as a leader in end to end omni-channel logistics.

Kerry Delaney
Commercial Director
CML

With over 20 years of global supply chain experience in the 3PL industry, Kerry understands the challenges of designing and delivering complex logistics solutions to leading international brands whilst maintaining a Customer centric culture. Kerry’s depth of experience in both operational and commercial activities at Director level has enabled her to fully understand the true end to end nature of the supply chain. Kerry works with specialist teams to provide Customers with bespoke, industry leading and competitive warehousing and distribution solutions to enable sales growth and maximise efficiencies.

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