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Amazon to extend Prime Day to a day and half of offers

Amazon has announced Prime Day 2018 will be on July 16 and will run for 36 hours, up from 30 hours last year. The day will include more than one million exclusive deals for Prime customers worldwide.

As well as extending the promotional period Amazon is also adding 50% more Spotlight Deals globally – featuring its deepest discounts on top brands and the most popular products.

The promotional event also focuses on small businesses. On Prime Day 2017, customers ordered more than 40 million items from small and medium-sized businesses worldwide.

Also new this year, hundreds of well-known and emerging brands around the world will unbox exclusive new items, content and special-edition products available just for Prime members for a limited time. For the first time, US Prime members will also be able to celebrate Prime Day at their local Whole Foods Market.

Image credit: Amazon

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