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XPO Logistics plans augmented reality addition to reduce returns

XPO Logistics, the largest provider of last-mile logistics for heavy goods in North America, has announced that it is to add augmented reality to its Ship XPO consumer self-service platform.

The technology can be used by shoppers to help visualise the best place for heavy goods such as sofas, beds and appliances to fit in their homes in an effort to cut return rates for such items.

“Augmented reality is another innovation that our retail and e-commerce customers can offer to consumers, providing more control over the shopping experience,” said Troy Cooper, president of XPO Logistics.

“The technology creates a virtual image of how an item will look in a given room, dramatically decreasing the likelihood of returns. Augmented reality enhances the efficiency of the entire last mile process, reducing time inside the home and the risk of product damage,” he said.

The technology is due to introduced nationally in the US on Ship XPO later this year. The company also recently added voice integration technology to the platform allowing consumers to track their purchases using Amazon Echo or Google Home.

Image credit: XPO Logistics

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