New research from CollectPlus claims that Brits have spent more than £9 billion on new clothes in the January sales, but over half (51%) of those surveyed admit they will be sending back at least one of their purchases.
The research showed that UK adults have spent an average of £176 on new clothes, shoes and accessories but jeans (11%) and jumpers (9%) top the list of items that shoppers admit they are likely to return after their shopping binge.
The study also showed that the one-time wear trend remains a problem with one in eight (13%) saying they will wear the item once with the label inside before returning it – a number which rises to almost a third (31%) among 18 to 25 year olds.
The most common reason for returns was fit for nearly half of those surveyed (47%). A quarter (28%) said it was because it didn’t suit and guilt of overspending was the key reason for 9% of those surveyed.
Two in five (41%) Brits are opting to return online purchases via a parcel delivery service, dropping them off at their nearest returns location, rather than taking them back to the store. For half this is because of the convenience of returning items to a location near their homes, instead of using their lunch break or out of office hours to return items in-store.
“As retailers continue to offer discounts and reduce old season stock to make way for the S/S 18 trends, there has been a big surge in shoppers snapping up sale items, yet it’s interesting to see how many items are also being returned,” said Catherine Woolfe, marketing director at CollectPlus.
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