Amazon has launched the latest in a physical presence for the retail giant with the launch of Amazon Treasure Truck in the UK. Treasure Truck initially launched in Amazon’s hometown of Seattle in February last year and has now visited a further 24 cities in the US.
The Treasure Truck offers limited special offers on goods ordered through the Amazon app. The first locations for the arrival of the truck will be London and Manchester where the truck will turn up ‘several times a month’ according to Amazon.
Each time the truck pops up it will feature one special offer – ranging from tech to fine wine. Each offer is a surprise and customers find out what’s going to be on the truck and where it will be when by texting truck to 87377. The offers are then limited. Once the customer has bought the item in the Amazon app they then select a convenient time and place to pick up the item at the truck.
Customers will also be greeted by Amazon’s ‘delight squad’ as well as be entertained by various other activities, such as celebrity appearances and seasonal events.
“We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck,” said James Quick, head of Treasure Truck, Amazon.co.uk. “Every product has been cherry-picked, from must-have Christmas presents to jaw-dropping offers, ensuring Treasure Truck will turn an ordinary day into something a bit more special,” he said.
Image credit: Amazon