Parcel deliveries between Black Friday and Cyber Monday exceeded even the most optimistic of predictions, according to MetaPack.
The company had expected to see a rise in delivery volumes of around 20% but the actual increase year on year was 26% with 11 million parcels shipped on behalf of European based retailers and brands.
IMRG has said that the amount spent on UK online retail sites on Black Friday alone was up 11.7%.
According to MetaPack the greatest growth in orders processed was in sport and leisure with a 34% uplift. This was followed by clothes and fashion which rose by 32% and toys and games where the uplift was 22%.
“We did anticipate healthy growth over the Cyber Weekend,” said Bruce Fair, chief revenue officer at MetaPack, “However, these figures are beyond our expectations and reflect not only the continued huge popularity of Black Friday and the Cyber Weekend, but the success of our retail and carrier partners in engaging customers and meeting their ecommerce expectations.”
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