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ASOS launches Try Before You Buy service

Fashion brand ASOS has announced Try Before You Buy – a new service that will allow its customers to order goods and pay for them after delivery and after they have decided what they want to keep and what they want to return.

Customers are able to send back what they don’t want and pay for what they keep within 30 days – with no interest or fees charged. The service is powered by Klarna’s Pay Later service and is available for ASOS’ UK app customers.

“We are constantly looking for new ways to improve the ASOS experience for our 15.4 million customers around the world,” said Nicola Thompson, global trading director at ASOS. “We know people love the option of paying later only for the things they keep, and are excited to introduce this for customers shopping on our app in the UK,” she said.

The news follows on from the launch of a number of new initiatives in recent weeks – including ASOS Instant, a same-day delivery service for London customers.

Image credit: ASOS

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