Argos has put delivery at the heart of its Christmas advertising campaign, which launched yesterday with ads running during ITV’s Emmerdale and Channel 4’s Gogglebox.
The 60 second TV commercial focuses on a magical Argos distribution centre where a troupe of Argos elves are helping Santa to deliver hundreds of thousands of gifts across the country at record speed on bright red super-sleighs.
The ad celebrates the Argos commitment to super speedy delivery, with online orders delivered in as little as four hours¹ through its nationwide Fast Track same-day delivery service. The advert, created by CHI&Partners and directed by Gary Freedman, features a futuristic rocket-powered super-sleigh ready to take off on its mission across the country.
Gary Kibble, marketing director at Argos, said: “We love this edge-of-your-seat, high-energy Christmas campaign, which aims to surprise and delight across all channels – showcasing Argos’s Fast Track delivery commitment to getting customers what they want, how and when they want it, faster than anyone else.
“Over the Christmas period our teams will deliver 1.7 million items to customers’ homes and process 27 million in-store transactions, and the go-getting elf in the story reflects our hard-working and dedicated colleagues who often go the extra mile to make Christmas happen for our customers,” said Kibble.
Image credit: Argos