Amazon has launched its Christmas 2017 television ad with the journey of a Christmas present being delivered highlighted in the 60-second ad. The campaign broke on November 4 during The X Factor.
The company’s Give Christmas 2017 campaign is based on the Roger Hodgson song Give A Little Bit. It follows the delivery journey of a parcel ordered on a bus through to its arrival into the arms of its delighted recipient – a young girl in a remote part of the world.
The adverts the company is showing this year are made up of a cast of a hundred, including real Amazon associates who work in Amazon fulfilment centres. The song was re-recorded using talent in the US and UK, and features four London-based choirs: The Rock Choir, The Borough Market Choir, The Islington Choir, and Take Note Blackheath with Roger playing the guitar throughout the song.
It follows the launch of Argos’ ad in the same week where delivery was also made the hero.
Image credit: Amazon