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Amazon expands AmazonFresh range to now include Booths

Amazon has expanded its online AmazonFresh range to now include groceries from 28 store-strong grocer Booths, which is based in the north of England.

The new deal means that customers in more than 300 postcodes across London, Surrey, Hampshire, Bedfordshire and Hertfordshire now have access to the Booths range. “We know customers love high-quality ready meals, delicatessen and produce, and with Booths’ rich history and well-deserved reputation for providing the very best food, we think people across London and the South East will love what Booths has to offer,” said Ajay Kavan, vice president, AmazonFresh International. “Our customers tell us they look for choice, value and convenience from AmazonFresh. That’s why we’ve added Booths to our great selection of products from Morrisons and Whole Foods Market as well as local shops and big-name brands, brought together with same day delivery and the everyday low prices that Amazon is known for.”

“Booths has always been a Northern secret, but now our range of exceptional products will be available every day to a wide range of shoppers,” said Edwin Booth, chairman and CEO of Booths. “This is good news for everyone. It’s a win for Booths, as we have wider reach for our products and it’s a win for the customer who can now have a taste of Booths country delivered to their doorstep.”

Through AmazonFresh customers are able to choose one-hour delivery slots available from 7am to 11pm, seven days a week, whilst customers ordering their groceries at lunch can have them delivered in time for dinner. Customers in selected postcodes have three different options for same day delivery, including 10am for 2pm delivery, 12pm for 5pm delivery and 4pm for 8pm delivery.

AmazonFresh has rapidly expanded its selection to more than 180,000 competitively priced items, adding more than 50,000 products over the last year. Customers can choose from tens of thousands of grocery items from major brands including Morrisons and Whole Foods Market.

Image credit: Booths